NANUM’S NEW VISUAL IDENTITY
The long-awaited day has arrived. With great satisfaction, we present to everyone our NEW VISUAL IDENTITY! A completely revitalized brand, with the objective of expressing through verbal and non-verbal elements a little more about the essence of NANUM: strong, consolidated and experienced company; which stands out for its work based on innovation, technology and constant updating.
We are huge proud in our path. We grow, we evolved, we learned. And day by day, we build a NANUM better and better. Today, we celebrate another mark in our history. Are you curious? Anxious? So let’s go! From now on, our new visual identity is officialy launched. A brand capable of expressing the essence of our company.
The new concepts
Our icon, the atom, was refurbished and independently positioned, reiforcing concepts of movement, dynamism and maleability. The name of our company is now written in capital letters, with the purpose of highlighting NANUM’s solidity, experience and credibility. In turn, our word segment will now be represented in small letters, producing senses of innovation, update and modernity.
Please note that the “NANUM” graphics starts and ends at a circular point. This means that in our work, there is a true universe of knowledge in a small drop of ink. But in spite of that our know-how is able to make all this technology look simple. Simple, as a dot.
The tones used in our new brand are owned from the nanoparticles we built here, the nickel zinc ferrite and goethite, which makes our visual identity even more singular and representative.
But, after all, what do these changes mean for our work?
The answer is simple. They represent that we are on the right track and we will continue improving daily to offer our best. With NANUM’s values, guidelines and differentials always present: in our brand, in our relationship with customers, partners and employees, and each of the products we develop.
May new learning cycles come, new challenges and new achievements! Together we will build many, many celebration dates in NANUM’s history. You always count on us!
Visual Identity Project developed by the company Feito Comunicação. For more information, please contact us by email nanum@nanum.com.br or phone +55 31 3488-1595.
